Economic Growth

UNDERSTANDING THE OPPORTUNITY OF CHINA

UNDERSTANDING THE OPPORTUNITY OF CHINA

China is the most important emerging market to the global economy, and arguably has been for hundreds of years, if not a thousand years. The 21st Century is no stranger to the allure of China, but do we in the west really understand China?  Are we looking at China for what it is, or what we think it could be?  Are we perhaps looking at opportunities in China through rose coloured glasses, tinted by the experiences of our home markets?