International Market Strategy Plans for the Australian Potato Industry – Australian Government

AsiaAustralis Consultants were awarded this project in conjunction with Potatoes South Australia, and involved an Australia wide industry consultation and assessment of export opportunities for Ware and Seed potatoes to key markets. The objective of the project was to identify the most tangible market opportunities for Australian Potato farmers, considering logistics constraints, trade barriers, and competitive environment.

This project included was completed for the Australian Government, Department of Agriculture and involved:

  • Assessment and review of international market conditions and trade flows of ware and seed potato across the globe.
  • Extensive stakeholder engagement with major industry actors across Australia, including government agencies, industry regulators, farmers, and the peak industry bodies.
  • Stakeholder engagement was analysed in conjunction with regulatory review of market conditions for Australian companies in the multiple international markets, incorporating formal government regulation, informal government regulation, and the potential impact of multi-lateral, regional and bi-lateral free trade agreements.
  • Commercial strategic directions and future recommendations were developed to inform future stages of access to these markets for both the Australian Government and Australian Potato Exporters.